Whatever you give - be it money, time, or effort - it often returns to you tenfold. And more often than not, it requires very little to achieve that incredible return. For instance, imagine a customer complains about a product that’s up to a year out of warranty. Replace it without hesitation, but be sure to inform the customer that this gesture is a goodwill replacement because they chose a high-quality product. Now, if the product is over a year out of warranty, you can offer a replacement at a heavily discounted price - enough to just cover your costs. This approach saves you countless hours in arguments over warranty policies. It keeps customers loyal by reinforcing their belief that they purchased the right product. And in the long run, you’ll save significant marketing costs, as the word-of-mouth praise for your exceptional customer service will achieve something no advertisement can - genuine trust and advocacy. Another example of generosity in business is delivering the unexpec...